In this concept, we've adopted a bold, typographic approach, eschewing a traditional icon for a fresh, modern look that mirrors a contemporary museum's feel. The vertical placement of "THE" in the logo adds an artistic dimension, enhancing The Ebell's cultural dynamism. Additionally, you’ll see below how we've incorporated distinctive design elements in the form of three unique shapes, each symbolizing a different facet of The Ebell's multifaceted identity - the Theatre, Private Events, and Membership. These shapes function as visual differentiators, helping to distinguish The Ebell's sub-brands and emphasize its diverse offerings. This design strategy reflects a progressive and dynamic ethos, targeting a culturally attuned audience and positioning The Ebell as an influential player in the contemporary cultural landscape.